Forever Living Products is a Scottsdale, Arizona-based company which provides products in the health and wellness products sector.
If you wish to become a top earner in Forever Living Products, you need a way to promote to thousands of people- not just to the small number of friends and family people in companies such as Forever Living Products are taught to approach.
You MUST learn to market!
Read the rest of this article to learn several strategies top 2% earners are using to build large and lucrative businesses in companies such as Forever Living Products:
Be An Extremely Prolific Marketer
Top producers in opportunities like Forever Living Products typically market more prolifically than everyone else.
How skillfully you implement the primary multi level marketing activities (lead generation, qualifying your prospects, presentation) will impact how quickly your Forever Living Products business grows.
But it's also true that the QUANTITY of your execution matters as much as, or more than, how skillfully you complete each task.
Marketing more than the competition in Forever Living Products means generating more web traffic and creating a greater number of leads on a regular basis than other marketers in Forever Living Products.
If you're doing article and video marketing, then go ahead and publish a larger number of articles, videos, and blog entries than everyone else promoting Forever Living Products.
Every time you implement more advertising, then you should place more ads, in more places, than everyone else promoting Forever Living Products.
Every time you do webinars to present Forever Living Products then go ahead and do several webinars every single week. Not once every month or so.
Being an extremely prolific marketer means sending an email broadcast with useful tactics (and a call to action!) to your Forever Living Products opt-in leads list each day. Not sometimes. Daily!
Get an edge by just plain IMPLEMENTING MORE MARKETING, FOLLOW UP ACTIVITIES AND DOING MORE PRESENTATIONS than the competition marketing Forever Living Products.
If you drive more website traffic, bring in a larger number of leads, and conduct more webinars than others, you will most likely generate more income than others in Forever Living Products.
Marketing Is More Critical Than Duplication
People in network marketing companies such as Forever Living Products are told they need to keep everything they do simple so people in their Forever Living Products downline can duplicate these activities.
Does this keep everything duplicatable strategy actually work? For a very small percentage of marketers, yes, this strategy is effective.
But for the masses of network marketers in opportunities such as Forever Living Products, keeping all the activities in their business simple will NOT necessarily promote duplication.
To prove this to you, look at these stats:
Only about 1 in 5 people in your Forever Living Products downline will sponsor anyone else.
The minority of people that sponsor anyone will only ever sponsor about 2 or 3 people...ever!
The remaining 80% of your Forever Living Products downline won't ever do a darn thing.
The "keep everything duplicatable" strategy that network marketers in Forever Living Products are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone. And they tend to sponsor a tiny number of people!
The strategy to "keep it simple" sounds great but in practice does NOT invoke high levels of duplication. In fact, this strategy creates problems very few people ever recognize.
The most popular tactic to keep things simple is "warm market recruiting", making a list of friends and family and then prospecting them to try to get them to join Forever Living Products. People promote this strategy not because it's the most effective tactic, but because it's the simplest.
Warm market recruiting can lead people to quit Forever Living Products. After a person runs out of friends and family to talk to about their Forever Living Products business, they often get frustrated and quit the business. They literally have NO IDEA how to do the one thing that can bring in new reps like clockwork, day in and day out: marketing and advertising their Forever Living Products business properly.
The second problem this friends and family approach creates is it repels high caliber prospects. Ideal prospects for a Forever Living Products business are people with transferable skills and large personal and professional networks. Real estate professionals, professional salespeople, executives and other business people fit this category, but these people tend NOT to want to approach family and friends about their opportunity, For many professionals, their reputation is their most valuable asset. Few professionals tend to feel comfortable introducing their network to a business opportunity they just got started with.
Should you start your Forever Living Products business with warm market recruiting? Yes. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Keep in mind your highest quality prospects are going to want to implement a professionally sales and marketing approach as well.
Learn how to market your business on the Internet, and you can attract extremely high caliber Forever Living Products prospects who want to learn the same. Plus you won't need as much duplication because your reach will be so wide you can sponsor many people yourself into Forever Living Products. If only a few high caliber team members learn to market Forever Living Products online, you could build a very large Forever Living Products organization.
Solve Your Attrition Problem
More than 80 percent of the people in your Forever Living Products organization will quit the business within the first year. Attrition can make growing your Forever Living Products business every month very difficult.
People in companies such as Forever Living Products are usually taught two methods to solve their attrition issue. Method one is to assist new Forever Living Products distributors to make money right away, so they get an early taste of success and want to stick around. The second approach is to get your Forever Living Products downline members to feel part of the "team", something bigger than themselves, so they want to stay part of the group. Live team events, Forever Living Products team conference calls, and one-on-one coaching can foster a sense of team.
I have tried both of these methods. They don't stop attrition in opportunities such as Forever Living Products as much as you'd think. And these tactics create other problems.
When you attempt to help EVERY new Forever Living Products rep in your organization get into profit quickly, you spend LOTS of time helping your worst-performing new reps, the people who can't sponsor anyone by themselves. This takes focus away from your best people, the top 20% of your Forever Living Products downline that will drive 80% of all your income. Spending most of your time on the weakest 20% of your people just fosters dependency.
The other approach is to create a sense of team loyalty among your Forever Living Products team through live events, team conference calls, etc. This takes up enormous amounts of time and can also make your people dependent on you. Many of your weaker-performing team members will end up sticking around because they like being part of the team. But these people will NOT sponsor others by themselves routinely into Forever Living Products and will require LOTS of team support in order to stay in the game.
You're running a business, not a self-help group. You must learn to focus 90% of your support efforts on the small minority of people on your Forever Living Products team doing most of the sponsoring, NOT on the masses of people who need the most help.
A totally different approach to addressing attrition is not to try to increase retention, but to make attrition almost irrelevant to your business. To make attrition less of a problem, promote affiliate products to your prospects, which can easily add more than 10 affiliate income streams to your business. This diversifies your income and makes you less dependent on your downline for revenue. When you depend less on your downline for income, attrition matters less.
A second way to make attrition less important is to promote a high ticket opportunity that pays commission of ,000-,000 per sale. Traditional network marketing opportunities like Forever Living Products pay out only about -0 per new signup, so you must develop a large team and residual check to make a substantial income. When you earn ,000+ per sign up, you effectively earn 2-3 years worth of residuals up front, regardless whether your new signup endures for 6 days or 6 years. This approach makes attrition almost irrelevant to your business!
Make attrition far less of an issue by reducing your dependency on your Forever Living Products downline for your income. Diversify your revenue and increase your up-front income. Promote a high ticket opportunity that pays a commission of ,000 or more, and promote affiliate products.